YouTubers have to declare ads. Why doesn't anyone else? 

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Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
Filmed safely: www.tomscott.com/safe/
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
US Code Title 15: www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: eefrom.info/limo/eXOUnMmGuMvY0Z4/video
Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
EEfrom declaration: support.google.com/youtube/answer/154235
McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
"Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
"Moms' conference": www.5minutesformom.com/disneysmmoms/
SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
"19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
"Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
"One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: www.grin.com/document/417399
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro



15 veebr 2021



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Kommentaarid 100   
Tom Scott
Tom Scott 17 päeva tagasi
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, EEfrom titles have to be short and catchy!
skylx08 5 tundi tagasi
Only time I heard the lyrics "Does your chewing gum loose its flavor on the bedpost..." was in the Ray Stevens song "A-Hab the A-Rab". ...unclench, its from the 70s.
linkbirds 10 tundi tagasi
We gotchu fam
JoseitoEdlVodao 15 tundi tagasi
Because you guys haven't lobbied deep enough. Do you realize you're their competition? I don't have to watch the video but hey, is it easier than Time Zone logic?
0623kaboom Päev tagasi
btw north america does have a law that says paid promotion must be declared on all media ... yup those but wait theres more commercials are disclaimed as paid promotions ... just because the UK doesnt have them doesnt mean no one does ...
theAverageGam3r Päev tagasi
Great video! To look at all of this backwards, I wonder if there have been cases where influencers / media have paid (to create their media) to talk negatively of a brand and have been subsequently sued for slander
Pandaoniman 55 sekundit tagasi
You make some good points. However, I still think Gucci Gang shouldn't get air time.
lobster whisperer
lobster whisperer 14 minutit tagasi
Its virtually impossible to find honest reviews on EEfrom, try finding a negetive review, they are as rare as hens teeth..shills dominate this space.
Zane Williams
Zane Williams 19 minutit tagasi
crematorium 41 minut tagasi
you had me at chiId gambling
djones02 42 minutit tagasi
Product placements in TV shows is not classy. It's tacky and everyone notices.
Paul Robinson
Paul Robinson 56 minutit tagasi
Mmmm, So why don't BBC state every news cast that they take money from the Government, to get your perception in line with government Agenda? Strange eh!
Sean Halldorson
Sean Halldorson Tund tagasi
Tom Scott is one of the few EEfromrs that can keep my attention for a 30+ minute video. I typically hate long videos, but his are always really interesting.
Dr Delewded
Dr Delewded Tund tagasi
Too many regulations.. nonsense
Dr Delewded
Dr Delewded Tund tagasi
This guy looks like julian assange, im out.
El Bashar
El Bashar Tund tagasi
"Is this an advert?" *Godaddy ad proceeds to play* Perfect timing.
CBM Tund tagasi
I have a sudden urge to bulk buy red t-shirts.
Eric Meyer
Eric Meyer Tund tagasi
It's ya boy. Raid Shadow Legends!
TheMightyKinkle Tund tagasi
31:32 'With thanks to Evan Edinger' I thought I recognised that bedroom!
Max Hülle
Max Hülle 2 tundi tagasi
Don't speak with smoke in your lungs Tom!
NC_29 North
NC_29 North 2 tundi tagasi
We just liked GME
Pat B
Pat B 2 tundi tagasi
Why do so many people seem hellbent on making our music and movies and other content, and the world in general, so mind-numbing? Is the extra cash really worth it? Is this the world you want to create for others as well as yourselves?
TheMightyKinkle 2 tundi tagasi
12:31 "Is this an advert?" *Download Audible for free with your 30 day free trial* Wow!
NC_29 North
NC_29 North 2 tundi tagasi
This comment is not sponsored.
John Dwyer
John Dwyer 2 tundi tagasi
I love the bit about the ring doorbell.
Kai Stitt
Kai Stitt 2 tundi tagasi
Me: EEfrom: Wanna watch a 30 minute video about a topic that’s never even crossed your mind? Me: DO I?!
Stabbity Joe
Stabbity Joe 2 tundi tagasi
I’m eaatimg pringles while watching this video
Heed My Warning
Heed My Warning 2 tundi tagasi
Online advertising is so ingrained in our culture. Soon, parents will be naming kids "like" and "subscribe".
2020Tech4U 3 tundi tagasi
Well guess I'm not taking my kids to "Walt Disney World" now...... "Kids, say thanks to Mr. Scott", " THANKS MR. SCOTT!" sorry the temptation got me, not the cologne! Or was it? haha ads!
Michael Wilson
Michael Wilson 3 tundi tagasi
Nevan Howland
Nevan Howland 3 tundi tagasi
PBDesign 3 tundi tagasi
what if im selling my bath water?
Nunya Biznas
Nunya Biznas 3 tundi tagasi
Advertising for something good is fine. It’s fine dude.
Cyjax 3 tundi tagasi
Wooh how did you make the subtitles blue at 7:34
Sky Leonidas
Sky Leonidas 4 tundi tagasi
dude who cares just dont buy anything
Arthur Kerr-Sheppard
Arthur Kerr-Sheppard 4 tundi tagasi
What about doctors and Big Pharma?
Norman Hosford
Norman Hosford 4 tundi tagasi
Does that include a plot that presents a distorted view of reality to promote a political view? Showing fictional events in ways that make the rare events seem common or the extreme groups seem pervasive? Who would make that decision? Also, is rural England as portrayed by Midsomer really the murder capital of the world?
Christopher Butler
Christopher Butler 4 tundi tagasi
Intentional or not, that ad playing at "is this an advert" is *chef kiss*.
Krishna Mahesh
Krishna Mahesh 5 tundi tagasi
Shouldn't we also require that, just as financial contributors have to declare any interest in any companies whose stocks they recommend (long or short), political contributors and "journalists" have to declare any financial or electoral interests in any candidate or party they support? Just for consistency.... Same idea.
Yotrymp 5 tundi tagasi
Is it a paid placement when news lies to foment war?
ASMR For Dogs
ASMR For Dogs 5 tundi tagasi
Materially, a film or television studio has a lot more clout for negotiating with a state compared to individuals making online content.
StarFox 5 tundi tagasi
It’s time to play, is this an advert? *real ad plays*
Dovki Paul
Dovki Paul 5 tundi tagasi
seems like fair play, the 'big guys' in entertainment need more regulating, a lot of people view them as being more "legit" so therefore their influence is a lot greater than a random EEfrom or Instagram influencer. Movies should have some time at the start dedicated to showing all the sponsorship/product deals they got for that movie should
Ctrl W
Ctrl W 6 tundi tagasi
RuDuffEnough WellRu
RuDuffEnough WellRu 6 tundi tagasi
You're right everyone should have to do it, or no one. I'm leaning on the side of everyone.
Shay From Scratch
Shay From Scratch 7 tundi tagasi
Tom Scott is a national treasure. Not my nation's national treasure, but a national treasure nonetheless. Appreciate him, Britain.
Trace Seger
Trace Seger 7 tundi tagasi
what beach was this recorded at? looks peaceful
Roy H
Roy H 7 tundi tagasi
The advert rules kind of blur the line on what a lie or deception really is. Or false pretenses. Lying, when made illegal, in the US comes with steep penalties. Many states don't have laws about lying to police, but the Feds can throw you in prison for several years for lying to them even though you're under no obligation at all to even talk to them. I'd be more comfortable with lies being punishable if they were misdemeanors. But then again some lies are the vehicles for theft, paperwork fraud, falsehoods to make a sale knowing the customer is basing their decision on the lie, otherwise known as separating a person from their money.
Piero Vergara
Piero Vergara 7 tundi tagasi
Hmmm. I get your point, but this would only be necessary if the world were mainly comprised of impulsive, superficial clueless dunces.... Which I would argue... may not be too far from the truth so i guess I forgot what I was trying to say now bye.
Piero Vergara
Piero Vergara 7 tundi tagasi
For real tho, I think the limitations make sense in the realm of political thought - though on the flipside, making law that regulates political advertising would allow a hegemonic political faction to maintain power indefinitely without contest simply by choosing who they decide to strictly implement their legislative shackles on. Sounds familiar.... Hmmmmm
joseph mullan
joseph mullan 7 tundi tagasi
I think r.e. The Disneyland thing, they perhaps got away with it by wording Disneyland less as a product but rather as a collaboration between two production companies. When Rick and Morty were in the opening sequence of the simpsons, you wouldn’t say that’s product placement. (I do think it’s very muddled and a bit morally bankrupt to shove adverts in faces that much)
siriusflood 7 tundi tagasi
Whilst it doesn't count as an advert, calling a box mod a "vape pen" could be breaking rules on obscenity.
Felippe Silveira
Felippe Silveira 8 tundi tagasi
When Tom said: "Is this an advert?" at 12:31 , I got an ad on the video 😂
Gerry Phibbs
Gerry Phibbs 8 tundi tagasi
Tom - your presentation has got me thinking, which I suspect was your goal. Your points are well taken, and well supported. While I too would prefer a set of universal media constraints - not necessarily *just* for product placements and concealed ads, I wonder whether the time and effort involved would be considered well invested. The technologies of media are changed so quickly, that "rules" set up today, simply may not apply at a future time when said technologies have evolved to effectively conceal such advertising. At 70 now, I've lived through enough revolutions, both social and technological, to know that they will continue to happen, often when we least expect or understand what's actually happening. When I was in school, we were taught to use slide rules for physics and math classes. At the time, handheld calculators were just showing up in the market - bulky battery operated affairs that varied greatly, depending on the brand and the cost. However, we were not permitted to use them in those classes! It violated school policies, as well as the teachers' preferences. Today in similar educational systems, each student is expected to have a high end cell phone, capable of doing tasks undreamed back in those days! What sort of technical achievements might the next generation (or two) be expected to have, and what sort of new tasks will be part of their daily lives? Rather than just advertising on TV, or on a EEfrom video, I'd expect to see non-stop feeds of advertising directed at whatever the next cell phones are, and that those same ads will be seamlessly incorporated into most (or all) of the functions of said devices. Because such ad-streams are not broadcast over traditional TV channels, will they be subject to the same sorts of considerations? Probably not - so will one of the all-too-soon-to-arrive-future careers be in generating or possibly regulating that sort of streaming advertising directed at everyone's individual personal media device? I hope that you continue to consider all the possibilities, as well as the potential ramifications of the various forms of advertising that are surely coming down the pike!
HLGpanda 8 tundi tagasi
Well you can't spell advertisements without semen between tits.
Richard S
Richard S 8 tundi tagasi
In many countries there must be inserts like "this video contains product placement", but, well, it's at the end and not at the beginning and not during the video. And sometimes it reads something like this: "the moderator wears clothing from ...", which is a way of sponsoring and declaring the sponsoring in one message. Well, that's not optimal. And in big cinema movies there is product placement all over the place, for example the cars and laptops in Bond movies - and they mention it at the end, I'm sure, but who reads these tons of texts at the end of big movies, well I might do to see if I catch something interesting. It's really shocking how many people have been working for one movie.
R. Crosby Lyles
R. Crosby Lyles 9 tundi tagasi
Brilliant mate! Simply brilliant! Well I think I found out how to deal with Google Talk to text. If I use a slightly British accent it seems to understand me better.
desmond 9 tundi tagasi
If it bothers you go find a real job
truth betold
truth betold 10 tundi tagasi
welcome to america . the land of the double standards . word trickery . the american dream is just that .. a dream , unattainable . where our countrys' biggest companies are advertising firms (google/youtube). UK having strict rules is a good thing. it doesnt allow companies to be as deceptive. over here in the states , they allow pharmaceutical companies to advertise their designer drugs even though taking them may result in growing extra limbs and even death. yes we have freedom of speech .... unless other people can hear you. just keep in mind that america is full of sh!t. just open your eyes and you can see right through our BS
Bandito Dorito
Bandito Dorito 10 tundi tagasi
The bed is a green screen because there is a green outline on Tom
Ptao Tom
Ptao Tom 11 tundi tagasi
Ok, so people can’t lie to manipulate the stock market, but can they tell the truth to manipulate the stock market?
Minutewave 11 tundi tagasi
i loved how you covered up the costa milkshake logo lmao
wesley strickland
wesley strickland 11 tundi tagasi
Loud af jesus.
Ptao Tom
Ptao Tom 11 tundi tagasi
The BBC had a monospony on it not a monopoly. It is a suddtle difference and a word that is now mostly forgotten. But still a cool word.
tosspot1305 11 tundi tagasi
I want 'The Ring' doorbell sooo much!
Augie Grant
Augie Grant 11 tundi tagasi
great video
Team Muggi
Team Muggi 11 tundi tagasi
"Better get the Serious Toothpaste!"
z gaio
z gaio 12 tundi tagasi
Who cares about ad timing, Tom just took the fattest cotton rip I've ever seen
Ponder & Prank
Ponder & Prank 12 tundi tagasi
It’s time to play: Is This an Advert? ad plays
Jesus Fried Christ
Jesus Fried Christ 13 tundi tagasi
South Park was right. The ads are taking over.
M S 13 tundi tagasi
UK has to have a "P" in the top corner to state product placement. Coronation Street does this, especially after they rebuilt the Street set and suddenly, Corrie has a Costa and a Co-op. 🤣🤣🤣
Emanon Kianols
Emanon Kianols 13 tundi tagasi
That little effort of American and British narration of the laws was smooth. It's the little tings!
M S 13 tundi tagasi
Brilliant this. 👍🏻
Emanon Kianols
Emanon Kianols 13 tundi tagasi
I didn't get the ad everyone is talking about..
The Noobest Girl
The Noobest Girl 13 tundi tagasi
"America - The land of the free" should be in quotations
xXFallenHyperionXx 13 tundi tagasi
>Spending money shouldn't be considered speech. Absolutely untrue. When you donate to a political candidate, you are put onto a donor list. Could you imagine what would happen if spending money wasn't considered speech? People could aggregate a list of people who donated to a certain candidate and charge them or otherwise abuse them with government power. All so Disney doesn't get Tom Brady to say he's going to Disney World after his Super Bowl win?
Nigel nigel
Nigel nigel 13 tundi tagasi
The BBC are very good at advertising/promoting non fully tested, trial vaccines.
Vinnie Novido
Vinnie Novido 14 tundi tagasi
"Is this an advert?" EEfrom - "i'm gonna play an advert here!"
Fairydance Creations
Fairydance Creations 14 tundi tagasi
The BBC had a monospony on it not a monopoly. It is a suddtle difference and a word that is now mostly forgotten. But still a cool word.
MPSESRA 14 tundi tagasi
Right after "you have right to know when you are advertised" at 28:55 it showed "beginning of commercial 5.. 4.. 3.. 2.. 1.."
Robert Guttke
Robert Guttke 14 tundi tagasi
The erect periodical preauricularly remember because shark physiologically live down a spotty spruce. ablaze, knowledgeable tennis
FLuffyxKittyCat 14 tundi tagasi
i love how this all started with Tmartn and Syndicate when they didnt disclose that they owned the CS GO lotto site. Everyone went insane and since then people had to disclose it properly
James Field
James Field 14 tundi tagasi
Great intro
Bryan Gore
Bryan Gore 14 tundi tagasi
It's all about control. If you build your own ham radio, and start broadcasting; you can say whatever you like. The only way to stop you, is for someone to come break down your door. So the government won't usually bother you unless there is a really good reason. It's one of the benefits of having a well armed population that likes throwing tea into the harbors. :)
jirodyne 14 tundi tagasi
I've seen this arguement before, years ago. And from that I know why, at least here in America, TV and Movies don't have to do the same thing online media personal does. The answer, of course, is money. If Shows and Movies had to disclaim, up front, they were advertising. Then many people wouldn't watch those movies and shows anymore. So both A, the show/movie wouldn't make any money from Viewers. But also B, the companies who paid for the Advert wouldn't make any money or influence either and have ended up wasting money, and gained nothing. Those companies giving adverts, don't want that. They want to make money, they want their products known. And they used their money to make sure the FCC and other Government Entities don't ever make Laws restricting them.
DaddyKids Vlogs
DaddyKids Vlogs 15 tundi tagasi
Your stood in front of white cliffs. Is this a half hour long advert to promote the late Dame Vera Lynn’s greatest hits cd?
xclimatexcoldxx 16 tundi tagasi
If lies didn't exist, neither would this video. To be clearer, all product placement would be genuinely what the person loves, paid or not.
xclimatexcoldxx 16 tundi tagasi
P Law: That's all you need!
themadmallard 16 tundi tagasi
@16:00 i dont think thats the rationale. I think its actually a different issue altogether when it comes to the online spaces like EEfrom. Its because a contributor who uploads and also has some kind of advert content in what they upload are actually in a small way becoming a sub-platform to the platform, in this case EEfrom. This sets up a direct competition relationship at a certain level. I think this is the reason why these are treated differently. the other entertainment outlets dont take the shape of an advertising company in the way Google/alphabet, or any of these companies that sell your info to advertisers do. not making a case that its right, just pointing out something.
Sebastian Sean Crow
Sebastian Sean Crow 17 tundi tagasi
11:53 is that... a mech mod???
Trueflight Silverwing
Trueflight Silverwing 17 tundi tagasi
Totally agree with everything in this. I have to be more upfront about advertising to my 2k EEfrom followers than giant multibillion dollar corporations. That seems strange to me.
Miles Harrison
Miles Harrison 17 tundi tagasi
28:06 - Ohhhh, after 28 mins I get why this was filmed somewhere in the SOUTH-EAST of England... Trollery aside, one of your best videos Tom... Keep it up!
Aidan5f 17 tundi tagasi
11:48 Tom dies
Stephen White
Stephen White 18 tundi tagasi
Seriously, I'm not from the UK, can you tell me which one is Ant ans which one is Dec?
Thomas Herbort
Thomas Herbort 18 tundi tagasi
Is this Tom from myspace?
Nad Senoj
Nad Senoj 18 tundi tagasi
Everyone else does... This is stupid. The Phrase " AND NOW A WORD FROM OUR SPONSORS " Is synonymous with television! To imply that PAID AD SLOTS, are not a commonly understood thing is the height of ignorance.
Stephen White
Stephen White 18 tundi tagasi
"My usual apple ear buds"?
Stephen White
Stephen White 18 tundi tagasi
Here in Australia, we have a government broadcaster similar to the BBC called the ABC. We have had many competing commercial broadcasters for quite some time but the ABC has a similar history regarding advertising. I have always wondered whether it is advertising for a radio station to play music, that a listener may choose to purchase.
Mirza Razak
Mirza Razak 18 tundi tagasi
South Korea has been very strict about this, look it up Tom. It's really interesting.
Jorrus Kurren
Jorrus Kurren 18 tundi tagasi
I love your mock ads! They're dry comedy gold to my tired brain
dawfydd 19 tundi tagasi
Lovely, but we all know the big companies have too much control to ever let anything like this happen.
Meticulous The Great
Meticulous The Great 19 tundi tagasi
Seeing tom vape was something I do not want to see ever again.
The WhiteTrashPanda
The WhiteTrashPanda 19 tundi tagasi
12:28 "It's time to play: IS THIS AN ADVERT?!" * *cue actual ad* * lmfao well played, EEfrom.
Vodoyem 19 tundi tagasi
I don't think it makes a difference for a viewer whether the product in a video is paid promotion or honest positive (unpaid) endorsement of an influencer. That makes things even more complicated. What about paid review which results in negative opinion? Same goes for product placement- what if people simply like cliffs behind you at the end of the video and will want to travel there? How is it different for a vierwer if a local tourism agency paid you for filming there to promote the area?
The WhiteTrashPanda
The WhiteTrashPanda 19 tundi tagasi
"Disguised gambling game" is hilarious. What's truly sad is I've become so desensitized to those types of ads or sponsor spots, it took me a couple minutes to realize it was actually satire.
MeisterANT 20 tundi tagasi
Sorry, but who really watches sport? The only interesting thing is if someone get hurt really bad...
Grimjaw Jackerjack
Grimjaw Jackerjack 20 tundi tagasi
This video isn't sponsored yet it kept popping off to my recommed even though I told youtube never recommend this channel nor I like this video. But Still.
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